(413) 221-8358
Privacy Policy
Straight talk about what we collect, why we collect it, who sees it, and what you can do about it. Plain English on top of each section — legal language underneath.
On This Page
Who We Are
We're Pioneer Valley Fiberglass Pools & Spas — a family-owned fiberglass pool builder in Westfield, MA. This policy explains exactly what we do with the information you give us through our website, forms, and text messages.
This Privacy Policy describes how Pioneer Valley Fiberglass Pools and Spas LLC ("Company," "we," "us," or "our") collects, uses, and protects the personal information of visitors to our website and customers who interact with our SMS messaging program. By using the website or opting in to our messaging program, you acknowledge that you have read and understood this Privacy Policy.
What We Collect
The basics: your name, your phone, your email, what you're looking for, and some standard website analytics. That's it. Whether you fill out a form on our site, click a Facebook or Google ad, or reach us another way — we treat your info the same way.
We collect personal information that you voluntarily provide to us through any of the following channels:
- Forms on our website — including the main contact form, consultation booking form, financing inquiries, service requests, and any landing pages or microsites we operate.
- Paid advertising campaigns — including lead forms on Google, Meta (Facebook/Instagram), YouTube, and other ad platforms where you submit your information in response to one of our ads.
- Phone, email, live chat, and SMS when you reach out to our team directly.
- In person at our showroom in Westfield, MA.
- Third-party booking, scheduling, and review platforms when you contact us through them.
We do not purchase contact lists or acquire personal information from outside data brokers. Regardless of which channel you used to reach us, the same protections in this Privacy Policy apply to your information.
How We Use It
We use your info to help you with what you came here for: answering your questions, scheduling your consultation, sending appointment confirmations, and (only if you opt in) the occasional promotion.
We use the information you provide for the following purposes:
- Responding to inquiries. Answering questions about pool options, pricing, financing, design, and service.
- Sending appointment confirmations, reminders, and responses to consultation and service inquiries via SMS when you've opted in.
- Scheduling and coordinating consultations, design visits, installations, and service calls.
- Processing transactions and providing receipts, warranty information, and customer support.
- Sending occasional promotional messages about seasonal specials and offers — only to subscribers who provide separate marketing consent.
- Improving our website and services through aggregated, non-identifying analytics.
- Complying with legal obligations and protecting our rights, property, and the safety of our customers and staff.
SMS Opt-In Data & Frequency
When you opt in to texts, we use your phone number for appointment confirmations, reminders, and answers to questions you sent us. If you opted into marketing texts too, we'll occasionally send offers. How often we text varies based on what you've got going with us.
If you opt in to our SMS messaging program — through a form on our website, a paid advertising lead form, an in-person signup, or any other opt-in point we operate — we use the mobile phone number you provide and the consent you submit solely to operate the program for which you signed up. Specifically, we use this data to send:
- Appointment confirmations and reminders for consultations, design visits, installations, and service calls.
- Direct responses to inquiries you submit through our website or forms.
- Marketing promotions (only to subscribers who separately consent to marketing messages).
Message frequency varies based on your level of interaction with our service. Typical volume averages 3–5 messages per month. Standard message and data rates from your wireless carrier may apply.
You may opt out of SMS at any time by replying STOP to any message. For assistance, reply HELP or contact us directly at the number below.
Who We Share With
The short answer: almost nobody. We share information only with the service providers who help us actually build your pool or run our customer service — and only what they need to do their job.
We share personal information only in the following limited circumstances:
- Service providers and subcontractors who support our operations — for example, our installation crews, customer service platforms, payment processors, and SMS messaging infrastructure providers. These providers are contractually limited to using your information solely to perform services for us.
- Manufacturers and warranty administrators (such as our pool manufacturer) when required to register your product, process a warranty claim, or arrange authorized service.
- Legal and regulatory authorities when required by law, subpoena, court order, or to protect our rights and the safety of our customers and staff.
- Successors in interest in the event of a merger, acquisition, or sale of business assets, subject to the same protections described in this policy.
Mobile Information & Consent
Your mobile number and the consent you gave us for texts stay with us. We don't pass them to anyone else for their marketing. Period.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
This restriction applies specifically to your mobile phone number, SMS opt-in records, and consent data — the information you provide to participate in our messaging program. We treat this data as the most sensitive category of personal information we hold.
Cookies & Analytics
Like most sites, we use standard cookies and analytics tools to understand how the website is used. You can turn cookies off in your browser if you want to.
We use cookies, pixels, and similar technologies to operate the website, remember your preferences, and understand aggregate website performance. We may use analytics providers (such as Google Analytics) and advertising pixels (such as the Meta pixel) to collect non-identifying information about how visitors use the site. You can control cookies through your browser settings and may opt out of analytics tracking through tools provided by those services.
How We Protect It
Forms are encrypted in transit, access is limited to people who need it, and we follow standard industry practices to keep your data safe.
We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. These include SSL/TLS encryption for form submissions, access controls limiting employee access to personal information on a need-to-know basis, secure data storage with our service providers, and routine review of our information-handling practices.
No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.
Age & Children's Privacy
You need to be 18 or older to sign up for our texts. Our site isn't built for kids under 13 and we don't knowingly collect anything from them.
By opting into our SMS services, you represent that you are at least 18 years of age.
Our website and services are not directed to children under the age of 13. Consistent with the Children's Online Privacy Protection Act ("COPPA"), we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information to us, please contact us at the information below and we will delete it promptly.
Your Rights
You can see what we have on you, correct it, delete it, or opt out of texts — just reach out. We'll handle it.
To exercise any of these rights, contact us using the details in Section 13. We may need to verify your identity before fulfilling certain requests. Depending on where you live, you may have additional rights under state laws such as the California Consumer Privacy Act (CCPA) or other applicable privacy laws.
How Long We Keep It
We keep your info only as long as we need it to serve you, honor warranties, and meet our legal and tax obligations. When we no longer need it, we delete it or anonymize it.
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including responding to inquiries, completing transactions, providing warranty and service support, and complying with our legal, tax, and accounting obligations. SMS opt-in records are retained for as long as you remain subscribed and for a reasonable period afterward to document consent and opt-out requests.
Changes to This Policy
If we update this policy, the new version goes live here with a fresh date at the top. Big changes that affect your texts will be communicated where required.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. Material changes affecting the SMS messaging program or how we use your personal information will be communicated to active subscribers where required by law. Your continued use of the website or messaging program after such changes constitutes acceptance of the revised Policy.
Contact Us
Privacy questions, requests to access or delete your info, or anything else — reach a real human at any of the points below.
For our Terms & Conditions, including SMS program rules and command keywords, see our Terms & Conditions page.
Talk to a real person. Right now.
No call center. No bots. Just our team in Westfield, ready to help.
(413) 221-8358